Machine Learning · Data Science · RecommendationData Scientist / Predictive Modeling

Next Best Offer / Next Best Action (NBOA)

B2C customer behavior analysis and development of two predictive models (Prepaid-to-Postpaid migration and Postpaid up-sell) to power commercial campaigns.

The Problem

Telecom teams wanted to analyze B2C customer behavior and target receptive customers for commercial actions, specifically prepaid-to-postpaid migration and postpaid upsell.

Solution & Contribution

Analyzed B2C customer behavior and developed two predictive models for Prepaid-to-Postpaid migration and Postpaid up-sell. Handled data preparation, exploratory data analysis (EDA), modeling approach definition, model training, and active customer base inference to target receptive customers and power commercial campaigns in close collaboration with business teams.

My Contribution

Data preparation, exploratory data analysis, predictive modeling approach definition, model training, and active customer base inference for commercial campaigns.

Technologies Used

SQLPySparkPredictive ModelingFeature EngineeringEDAModel TrainingInference

Interested in collaborating?

Get in touch with Khalid to discuss applied AI engineering, LLMs, or agent systems.